Marketing Strategies for Mom-Owned Small Businesses

Jun 9

As a mompreneur, you wear multiple hats - you are the owner, marketer, accountant, and customer service representative, among others. And when it comes to marketing, you may feel like you’re up against bigger, well-funded companies that have more resources than you. But that shouldn't discourage you. In fact, there are a number of affordable and effective marketing strategies that you can use to grow your mom-owned small business.

Here are some of the most effective marketing strategies for mompreneurs:

Social Media Marketing

Social media is a great way to connect with potential customers and build your brand. Facebook, Instagram, Twitter, and Pinterest are all great platforms for mom-owned small businesses. But don't try to be on all of them - focus on the platforms where your target audience is most active.

You can use social media to showcase your products or services, share behind-the-scenes glimpses of your business, and interact with your customers. Use hashtags to reach a wider audience, and post regularly to keep your followers engaged.

Content Marketing

Content marketing is all about creating valuable content for your target audience. This could include blog posts, infographics, videos, podcasts, and more. The key is to create content that is informative, entertaining, or both, and that aligns with your brand.

The benefits of content marketing are many. Not only does it help establish your brand as an authority in your industry, but it can also help drive traffic to your website and generate leads.

Email Marketing

Email marketing is a cost-effective way to stay in touch with your customers and promote your products or services. You can use email to share news and updates about your business, offer exclusive discounts or promotions, and provide helpful tips or advice.

Make sure to keep your email messages short and to the point, and use a catchy subject line to grab your recipient's attention. And don't forget to include a clear call to action (CTA) in each email.

Networking

Networking is an important part of growing any business, but it can be especially beneficial for mom-owned small businesses. Attend networking events in your industry, join online groups or forums, and connect with other mompreneurs.

Not only can networking help you find new customers, but it can also provide valuable support and advice from other business owners who understand the unique challenges of running a business as a mom.

Collaborations

Collaborating with other businesses can be a great way to reach new customers and grow your business. Look for businesses that complement yours and that share your target audience, and find ways to work together.

This could include co-hosting an event, cross-promoting each other's products or services, or collaborating on a marketing campaign. By working together, you can both benefit from the increased exposure and reach new customers.

As a mompreneur, marketing your business may seem daunting, but it doesn't have to be. By focusing on these marketing strategies, you can grow your business and establish your brand without breaking the bank.

Gut Check Question:

Which of these marketing strategies do you think would be most effective for your mom-owned small business?

Tell us in the comments.

Juanita McCarthy